RUS

Concept of a seaside resort with yacht marina

Gagra, Republic of Abkhazia

Overview

Within the present research a consultant from GVA Sawyer carried out the analysis of the most effective use of a coastal zone located in the Republic of Abkhazia (Gagra), and elaborated the concept for the territory development as well.

Technical data

  • Total area of a land plot adjacent to the Black sea coastline - 40 Ha.
  • Yacht marina – 350 boat places, including 50 slipways
  • Hotel complex (3*, 4*, 5*, a special hotel for sportsmen, cottage apartments for lease)– 1 157 rooms
  • Residential area (cottage settlement) – 42 units
  • Infrastructure units (water park, recreation center, ethnographic center, helicopter pad, cinema and concert hall, etc.)

Performed services

  • Physical and legal restrictions were analyzed; evaluation of the project location was carried out on the basis of which general variants of its potential development were formulated;
  • The following segments were defined in order to fulfill a marketing research of real estate in the area of construction:

    • Hotel and recreational real estate
    • Residential real estate;
    • Entertainment real estate;
    • Sports and fitness real estate;
    • Yacht real estate in the eastern part of the Black Sea;
  • Analysis of international experience was carried out;
  • Variants of conception for the territory development were formulated;
  • Recommendations on a marketing strategy, positioning and the project promotion on the market were made;
  • A preliminary analysis of the project efficiency was carried out.

Project team

Customer — ООО «Gagra Park Marina»
Architects – ООО «ArchVision»
Financial consultant – «Neo Centre»
Consultant — GVA Sawyer

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